Matjani is a powerful organization transfigured by Generation Y kids of deep rooted Matjani family. Cenk Akdere is inheritor of jewelry knowledge and experience gathered by Matjani family’s first and second generations who are well known jewelers in Europe since 1960. Where Cenk brings that heritage beyond is the place surrounded by “LOVE”. When he takes a step into Gokce Akdere’s magical and creative world, not only a romance but also a postmodern rewriting of old Jewelry stories begin. It is a story about two souls, with a beginning and no end, and a story about the jewelry experience of the last half century and award-winning spirit of creativity. While Gokce was featured in a book published by Swarovski as being one of the top 30 designers in the world and was the first Turkish designer to ever be selected as a finalist in the annual diamond design competition that HRD has been hosting for over 30 years, Cenk was shaping entirely different vision of leadership in Jewelry market than its predecessors, and instead of classic ways to lead what he inherited, he prioritized his insights and his own visions.
This love is a unique partnership and represents creativity, leisurement and a new strategy. For that company superbly positioned for the future, the strategy has produced a result : M Generation Jewelry has come out!
Immune to traditional wedding ring sale and marketing strategies, this generation starts to and will introduce new product lines, ambitious merchandising and advertising ideas as bonus. M Generation is ready to be raised in revamps and rollouts – this is a sustainable growth of making progress and exceeding expectations. At the same time, Matjani has developed an infrastructure, where R&D (Research and Development) works, patented product and the process of international sales are carried out, within our software and technical team.
The mottos “Real business is permanently self-enlarging experience” and “Everything is possible and nothing is impossible” are parenting this new generation. With a multinational point of view, this couple opens their minds to the creative side of love, faithful side of family and inspirational side of future.